Design Tips

Designing effective advertisements has grown into an entire industry recently. But for those who elect to develop their own designs, here are a few tips for making good, efficacious advertisements.

Keep the Copy Short and Simple

Remember that people will passing these advertisements at high speeds and may not have the time to read a lengthy advertisement. Also, shorter messages will be retained and remembered easier.

Use Large Fonts

Larger fonts can be seen from further distances, increasing the consumer’s exposure to your ad.

High Contrast Colors Work Best

Contrasting colors will help your ad stand out and increase readability.

Include a Point of Contact

After a consumer has been convinced, they need some way to reach your products or services, so include a phone number, address, or website for them to reach you

Use Interesting/Memorable Graphics

By using interesting, attractive graphics, your ad is more likely to be noticed and remembered.